Personal Branding

Whether we are aware of it or not, everyone has a personal brand. It is up to us to discover, define and sharpen our own brand. Do you need help to take control of your personal brand?

I can provide comprehensive one-to-one coaching that will

  • assist you in developing a suitable, unique, and consistent communication style, that is compatible with your personality, and leadership style
  • equip you with effective tools and platforms
  • help you discover & define unique personal brand
  • identify platforms & themes to enhance your branding
  • ghostwrite articles and presentations on your behalf

Case Study

Challenge

A CEO needed a story to help thread together a keynote speech for an industry conference. His theme was The Role of Ecosystems in Building the Internet of Things. The problem is that each of the other 12 speakers would pepper their talks with stories about technology and automation and robots transforming our lives. How could I help my speaker to stand out from the clutter?

Solution

I decided to go retro and use a story from India’s struggle for freedom. The Sepoy Mutiny of 1857, aka India’s first revolt against British rule, may never have come to fruition if in 1851 the East India Company had not laid the foundation of a railway network in the country. For decades, there had been escalating unrest among various sections of Indian nationalists, but these uprisings had failed to capitalize on each other’s momentum — for lack of communication and coordination.

The 1857 Mutiny began in the barracks at Meerut. The railway network — which connected a few major cities in the northern and central parts of India — enabled news of the uprising to spread. It also allowed for congregation of the various mutiny leaders in a short period of time, and transformed a localized mutiny into India’s first war for independence. This is a perfect parallel for modern day networks and role of ecosystems.

Result

My speaker told the story brilliantly, and the audience related to it instantly. He was nominated the most interesting speaker at a conference that featured far more seasoned presenters. We have received requests to present the same speech on other platforms.

Related Reading:

3 Ways a Strong Personal Brand Propels Your Success

3 Tried & Tested Insider Keys to Captivating Your Audience

Portfolio – Powerpoint Presentations

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