Portfolio – Branding

Brand Plan – Employer Brand for an Engineering R&D Centre

Employer_Brand_Plan

Sonali_Raval_Sample_Brand_Plan

Context: An Engineering R&D Centre that is a part of a larger company better known for their Services wing needed to build an independent Employer Brand for themselves. Top engineering talent did not consider the R&D centre as potential employers because the company’s services brand was overpowering the R&D brand. I helped them craft a plan that is brings to the fore their thought leadership and technology focus.

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