Portfolio – Branding

Brand Plan – Employer Brand for an Engineering R&D Centre



Context: An Engineering R&D Centre that is a part of a larger company better known for their Services wing needed to build an independent Employer Brand for themselves. Top engineering talent did not consider the R&D centre as potential employers because the company’s services brand was overpowering the R&D brand. I helped them craft a plan that is brings to the fore their thought leadership and technology focus.


1 Comment

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s